
CATALYST SERIES: CUSTOMER CENTRIC SCALING
JUNE 18, 2025
We returned to Austin for another round of the Catalyst Series, this time shining a light on the local consumer brands scaling smarter by putting their customers first. Held in an intimate setting, the evening brought together bold brand builders for real conversations, good food, and meaningful connections.
The highlight of the night was a conversation with Albert Matheny, Founder & CEO of Promix Nutrition, who shared his journey building a clean, performance-focused product line with Co-Founder Devon Levesque. From scaling DTC to growing an engaged community, Albert offered valuable insight into building a customer-obsessed brand with staying power.
Guests enjoyed functional cocktails and mocktails curated by Promix, healthy dinner bites from Local Foods, and thoughtful product gifting from some of the most exciting emerging brands. The event served as a powerful reminder that customer-first thinking isn’t just a strategy — it’s what sets great brands apart.
95
TOTAL ATTENDEES
75
TOTAL BRANDS
$1M - $200M
BRAND REVENUE RANGE





















































GUEST SPEAKERS
-
BILL MURPHY
CEO | WILLPOWER
-
ALBERT MATHENY
CEO & FOUNDER | PROMIX
-
GARRETT LANCE
EXECUTIVE DRIECTOR | JP MORGAN
WILLPOWER BRANDS