
CATALYST SERIES: INNOVATION PLAYBOOK
APRIL 16, 2025
We returned to Soho House Austin for the second edition of our Catalyst Series, bringing together top local Consumer Brand leaders. Guests enjoyed an evening of fireside chats, curated wellness cocktails, personalized gifting, and exclusive brand experiences — all designed to spark innovation and new business connections.
The night featured two key discussions: a Fireside Chat with founders Jen Batchelor (Kin Euphorics), Jimmy DeCicco (Super Coffee), and Daniel Goetz (GoodPop); and a Partner Panel on Innovation with industry experts Mia Mian (PrettyDamnQuick), Alexa Kilroy (Fermat), Chelsea Malvaso (Power Digital), Derek Majewski (Amazon), and James Pidgeon (Klaviyo), offering tactical insights on scaling Consumer Brands.
The Catalyst Series is all about driving impact. By connecting Austin’s brand leaders, we create opportunities for collaboration, growth, and industry-changing ideas — setting the stage for a powerful year ahead.
87
TOTAL ATTENDEES
79
TOTAL BRANDS
$5 - $500M
TOTAL BRAND REVENUE






























EVENT SPEAKERS
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BILL MURPHY
CEO | Willpower
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JIMMY DECICCO
Co-Founder | Super Coffee
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JEN BATCHELOR
CEO | Kin Euphorics
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DANIEL GOETZ
CEO | GoodPop
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MIA MIAN
Partnerships | PrettyDamnQuick
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ALEXA KILROY
Director, Marketing | Fermat
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CHELSEA MALVASO
Director, Partnerships | Power Digital
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DEREK MAJEWSKI
Sr. Partner Manager | Amazon
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JAMES PIDGEON
Sales | Klaviyo
EVENT RECAP
WILLPOWER BRANDS