We’re digging into why partnerships aren’t just marketing fluff, they’re survival strategies, why protein brands are leaning into bold, unexpected moves, and how deregulation could rewrite the playbook for innovation.

Cutting Through Noise - From Performative Wellness to Practical Impact

June has been a month of momentum. From acquisitions to retail launches and strategic raises, brands are stepping into their next phase with clear intentionality and a focus on meaningful scale.

A look at the signals shaping where consumer brands go next, from celebration-as-supplement energy drinks to hard-earned lessons in raising capital and placing product where it resonates, not just where there’s reach.

Fresh insights, standout brands, and what’s shaping the world of CPG.