CATALYST SERIES: INNOVATION PLAYBOOK
APRIL 16, 2025

We returned to Soho House Austin for the second edition of our Catalyst Series, bringing together top local Consumer Brand leaders. Guests enjoyed an evening of fireside chats, curated wellness cocktails, personalized gifting, and exclusive brand experiences — all designed to spark innovation and new business connections.

The night featured two key discussions: a Fireside Chat with founders Jen Batchelor (Kin Euphorics), Jimmy DeCicco (Super Coffee), and Daniel Goetz (GoodPop); and a Partner Panel on Innovation with industry experts Mia Mian (PrettyDamnQuick), Alexa Kilroy (Fermat), Chelsea Malvaso (Power Digital), Derek Majewski (Amazon), and James Pidgeon (Klaviyo), offering tactical insights on scaling Consumer Brands.

The Catalyst Series is all about driving impact. By connecting Austin’s brand leaders, we create opportunities for collaboration, growth, and industry-changing ideas — setting the stage for a powerful year ahead.

87

TOTAL ATTENDEES

79

TOTAL BRANDS

$5 - $500M

TOTAL BRAND REVENUE

EVENT SPEAKERS

  • BILL MURPHY

    CEO | Willpower

  • JIMMY DECICCO

    Co-Founder | Super Coffee

  • JEN BATCHELOR

    CEO | Kin Euphorics

  • DANIEL GOETZ

    CEO | GoodPop

  • MIA MIAN

    Partnerships | PrettyDamnQuick

  • ALEXA KILROY

    Director, Marketing | Fermat

  • CHELSEA MALVASO

    Director, Partnerships | Power Digital

  • DEREK MAJEWSKI

    Sr. Partner Manager | Amazon

  • JAMES PIDGEON

    Sales | Klaviyo

EVENT RECAP

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